It all started with a conversation
One day I had a plumber at my house for some repairs. As he was leaving, he gave me his card. I noticed the only way to contact him was his through his cell. “No website?” I asked, since this is what I do. He said he looked into it, but a developer quoted him $9000! I told him that was way too much for what he needed.
I run another local business directory, Fairfield County Central, but it has certain limitations, and was built a long time ago. The internet has changed in many ways. These days a website needs to be responsive. In fact, soon Google will start favoring mobile-first, responsive websites over those that aren’t.
I set out to find a solution for my new plumber. Then started to wonder about all of the other tradesmen and craftsmen, like him, that think building a website is too expensive, too complicated or just not necessary. That very day, I started to work on a solution. Honestly, it became a little more than I had originally planned, but I think the additional functionality is well worth the effort, and I hope you will too.
LocalCT.com is now perfectly suited for plumbers, electricians, painters, carpenters, tile installers, landscapers and just about every other type of Mom and/or Pop Shop in CT. Most importantly, it does all this at a reasonable, flat monthly rate that won’t eat into your hard-earned profit.
Each site has a generally defined layout, designed specifically for small, local businesses. The most common complaint users have about business websites is that it’s hard to find contact information. That has now been solved by displaying contact information prominently at the top of every site.
One of the biggest hurdles small businesses face is developing content. How many small business sites have you seen that are basically empty because they felt they had to spread out the content over four pages? That problem has been solved too! Each site is a single page, made up of multiple content sections. Feel free to use the full complement of content sections, or any combination that suits your needs. You even have control over the order in which they appear, as well as their color scheme. Start with the basics, then add more content later.
Coded to be search engine friendly, every site includes implementation of Local Business Schema, which helps Google understand your business better. Sites can either be accessed through our domain (e.g., localct.com/your-business-name) or configured with a custom domain.
A Unique Platform for Local Business and Their Community
One unique aspect of the LocalCT.com platform is the community layer. Consumers are encouraged to register personal accounts, which allow them to favorite sites, as well to see member-only special offers.